Emojis as emotional support in job ads

Emojis in job advertisements? Is that even possible? And how do potential applicants react to this type of communication?

Emojis make up a large part of our communication these days. Whether WhatsApp, Facebook or Instagram. Hardly a sentence is posted or written without adding a matching smiley at the end to express the mood of the text.

In the following article, the team at SEO for Jobs looked into the question of what advantages emojis can represent in applicant acquisition and at what point too many emojis cause the whole thing to slip into unprofessionalism. So far, most providers have not allowed you to add emojis in job ads, however, this is different with Google for Jobs if you have chosen SEO for Jobs as your provider.

What are emojis?

Of course, the first question that needs to be answered is: What are emojis and what are their uses? Emojis are small picture elements, usually in the form of emotionally charged faces, that can be added to a text or message. In the meantime, however, they are no longer just smiling smileys, but also, for example, animals, objects and other little pictures that make a text more vivid.

What are the advantages of emojis?

The message of the sender is emotionally supported by small pictures, which are primarily intended to convey emotions and the mood of a text. Through the image elements, the addressee gets a direct impression of the direction in which the message should go. Furthermore, emojis are often used for the clear structuring of texts. Through small color elements that stand out from the text, the paragraphs are much easier to recognize. Of course, job ads don't convey oodles of different emotions, but smiling or happy smileys can leave a sympathetic impression (e.g. 🤗). There are few design options on Google for Jobs, which makes emojis a great way to visually enhance job ads. And as mentioned earlier, objects can be added in addition to face emojis. Companies can take advantage of this to make their job ads more descriptive and highlight the field of activity described (for example, you could use this emoji 🌍 if the company wants to make itself recognizable as international). Emojis stand out directly and thus set the job ad apart from the competition. Another advantage, especially with Google for Jobs, is that especially young people who are familiar with social media and therefore how to use emojis, start their job search on Google. So, companies could use this to grab the attention of such and target young applicants with the help of emojis.

However, care should be taken while using emojis, especially in job ads. Some well-considered placed image elements, can attract the attention of the applicant. However, if too many emojis are combined, the text can just as quickly look illegible and unprofessional.

Here are two examples of an identical job ad. Once without and once with emojis:

Stellenanzeigen mit Emojis können die Aufmerksamkeit von Bewerbern erhöhen.
Stellenanzeigen mit Emojis können die Aufmerksamkeit von Bewerbern erhöhen.

How can emojis be used?


In the list view on Google for Jobs, emojis can help the job ad directly attract more attention and thus stand out from the competition. This can be achieved by using the 🔥 or the 🛑 emoji, for example. Also very useful can be the various bullet emojis, since there are otherwise little to no creative options in Google for Jobs to show bullets or groupings. For example, emojis like ✔️ and ✅ could be used for this.

How can emojis be added to my job ad?

If you have chosen SEO for Jobs as your provider, you can add emojis to your job ads that will appear on Google for Jobs.

This can happen via the following two ways:

  1. If you are working from a desktop, you can simply copy the emojis from Google, for example, and paste them into the SEO for Jobs tool.

  2. If you are working from a mobile device, such as a phone or tablet, the emojis are usually already integrated into the keyboard, which you can then simply select.

Here is a list of commonly used and useful emojis that you can easily copy:

🔥 🛑 ✅ ✔️ 😊 😄 😘 😁 👌 💬 👏 🤝 ❤️ 🎓 📧

Conclusion

With SEO for Jobs, you can now support your job ads on Google for Jobs with emojis, making your texts more descriptive and personal. Emojis offer many advantages to make your job ad stand out from the competition and grab the attention of applicants. Appropriately added image elements can enhance the ad and help attract more applicants.

Author: SEO for Jobs
Published at 15.09.2021
Modified at 15.09.2021
More articles …
Would you like to try Google for Jobs? Create a free account now.

Free Consultation

We would be happy to provide you with advice and assistance to list your job ads at Google for Jobs!

Olivia Wilson
Google Jobs Expert
Get consulting now without obligation. We are happy to call you back - just send us a short message.
Request Callback
All data is transmitted encrypted.

That was successful

We will contact you at the latest If it is more urgent, we can be reached at +44 20 4571 7688 .

Register for free

Create a free account and get started on your job posting.

Olivia Wilson
Google Jobs Expert
Have questions? Call Us!
Register for free
All data is transmitted encrypted.

Check for free

Check to see if your job postings are ready for Google for Jobs within a few seconds.

Congratulations. You are already well prepared for Google for Jobs .
Chack now
All data is transmitted encrypted

Test result

Loading preview …
Show result
Reachability
A good start. Your job posting is good accessible with a loading time of seconds.
Reachability
Please check the link as it is not available.
Content readable
The basis has been created. The contents of the job posting are machine-readable.
Content readable
Since the link cannot be reached, we were unfortunately unable to check whether the content was legible.
Ready for Google for Jobs
Congratulations - the schema data for the job posting are available. This allows Google for Jobs to list the job posting
Ready for Google for Jobs
Your job ad is not yet ready for Google for Jobs. Prepare now
Ready for Google for Jobs
Since the link cannot be reached, we were unfortunately unable to check whether suitable schema data is available.
Job seekers available
A good start. Job postings for " " are actively searched for by prospective employees on Google for Jobs.
Publication possible
It is possible to publish job postings in the " " section.
Register now
Create your account and save 10% on all plans. Use the full potential of Google for Jobs. So nutzen Sie das Potential von Google for Jobs voll aus.
‹ back
All data is transmitted encrypted.
Create Free Employer profile
Create your employer profile now without obligation and free of charge.
Next